Glossary entry for `mobi`

.mobi is the first – and only – top level domain dedicated to delivering the internet to mobiles phone.
.mobi is sponsored by a consortium of companies which includes the most prominent mobile and Internet players in the world.

Why .mobi?

●       More than four mobile phones are purchased for every one personal computer purchased. That means there’s a world of people whose main access point to the Internet is a mobile phone.

●       Previously, checking the Internet on a mobile phone was less than ideal. Your phone slows … you can't see the full screen or you're timed out altogether. Navigation is difficult, your keyboard is too small and security schemes are hard to use.

●       Plus, there's been no way to know the exact URL for the mobile version of a Web site. For example, Disney's URL is mobile.disney.go.com while Bravo TV uses wap.bravotv.com and Best Buy uses bestbuy.com/m. Verizon's is verizonwireless.com/mobile.

●       With .mobi, users can easily assume “weather.mobi” or “zagat.mobi” and know that their phone will give them an experience designed for mobile phones without long, expensive downloads.

●       dotMobi has established best practices, style sheets, standards and tools to make sure the experience of using .mobi is consistent and easy to use, for both consumers and site designers.